Swimwear Through the Years

 

Swimwear is one of those special categories of clothing that has been around for years and years. For years, people have been recreationally swimming and they need some type of special clothing to swim in. It would be hard (and take far too much of your time) to go through the complete history of swimwear, so we wanted to focus on the 20th century through present day. How have styles evolved? Why does our designer swimwear look the way it does today? And what can we expect for styles of the future?

 

 

At the dawn of the 1900′s, all sorts of recreational activities were becoming more and more popular. There wasn’t such a gap between the wealthy and the lower class, so more people were able to start taking vacations and weekend trips to the seaside. Women wore large bathing dresses, that were often bulky and hard to swim in. The gowns were at least knee-length, often black, and made of wool. For obvious reasons, women didn’t do much swimming in these dresses.

 

 

Flash forward about forty years and hemlines and sleeves are suddenly a thing of the past. War has ended, people are happy, and pin-ups are all the rage. These curvy women loved to show off their figures in body-hugging monokinis. Usually cut low on the leg and more straight-across on the top, the swimsuits were still fairly conservative. Until two French designers went further than any other designer had gone, and cut the one-piece monokini into two, creating the first ever bikini.

 

 

Created by Louis Reard and Jacques Heim, the first bikini was still fairly conservative (as far as two-pieces are concerned) in that the bottoms came up high enough to cover the navel (a scandalous body part to show off at the time). The bathing suit was named the “Atome” and dubbed the world’s “smallest bathing suit”. Reard was the man who called the swimsuit a bikini, named after a series of islands where nuclear bomb testing was being done- assuming that it would create the same type of reactions amongst people when it was revealed. Reard then cut a few inches off the top of the bikini bottoms, revealing the wearer’s navel. Because of its scandalous new look, it was near impossible to find a model to advertise the new swimsuit. So, Reard found the one type of person he knew would gladly show off her navel- a nude dancer from Paris, Micheline Bernardini. Once the shockwave wore off, the bikini became a huge hit.

 

 

Still a huge hit, the same basic style of string bikini Louis Reard came up with 60 years ago, is still being designed and re-designed today. Nowadays, luxury swimwear companies such as Lady Lux have re-invented the string bikini to add glamorous details and hardware. 60 years ago the concept of adding chains and stones to a swimsuit might have seemed impossible, however, Lady Lux does it with class and grace! It’s hard to say where the future of swimwear is headed, but we definitely like it!

Share

Leave a Reply

Powered by
Easy Automatic Newsletter Lite v2.7.2

Archives

 

 

RSS Lady Lux Luxury Swimwear & Designer Bikinis

  • Celebrate Independence Day With Luxury Swimwear
    The 4th of July is a week away and Lady Lux has everything for your last minute designer swimwear needs. Whether it’s red, white, or blue we got you! Just take a look at these colors and designs! The beach is going to be packed and poppin’, the only way to … Read More > […]
  • Designer Swimwear Color Of The Month
    We’ve seen our fair share of June gloom this month but Lady Lux doesn’t have a problem with it! It just means that it’s even easier to stand out in our designer swimwear, and blue is our color of the month! It may not look sunny outside, but that’s no reason … Read More > […]
  • Cool Off With Designer Swimwear
    Summer just started and we already are trying to find ways to escape the heat! Luckily, Lady Lux has the perfect designer bikinis to do just the trick! Nothing sounds better than a day at the pool with a poolside margarita, am I right ladies? And you would look great doing … Read More > […]
  • Complete Your Designer Swimwear Collection
    Now that you have the perfect Lady Lux Bikini now you just need the perfect Lady Lux designer bikini cover ups and beachwear. Shop the perfect pairings for your luxury swimwear. Get wild with Lady Lux Viper Fringe Kimono and Viper Romper! When you’re feeling wild and wanna get loose pair … Read More > […]
  • Popular Designer Swimwear Prints And Patterns
    It’s hot hot hot outside but do you know what is hotter? You! Wearing a Lady Lux designer bikini of course! This summer it’s all about prints and patterns- just check these out! The beach is hands down the place to be right now, and we have something perfect for you … Read More > […]
  • Summer Time Fun In Designer Swimwear
    Get ready for some summertime fun in Lady Lux Designer Swimwear this Summer! Summer is fast approaching! Are you prepared? Do you have the latest swimwear trends on hand? If not you better act fast because Lady Lux designer bikinis and luxury swimwear are selling fast! Can’t stop won’t stop! That’s … Read More > […]
  • Designer Swimwear Is The Perfect Travel Buddy
    From the Caribbean to Santorini, your summer is sure to be exotic and eventful! You know what makes the best travel companion? Designer Swimwear of course! Let Lady Lux show you all the travel essentials you need! The beaches of St. Barts will have never looked better until you show up … Read More > […]
  • Remarkable Red Styles in Designer Swimwear
    Hey Lux Babes, want one sure way to stand out this summer? One word: Red. Nothing exudes red-hot sexiness as well as a red designer swimsuit, and lucky for you, Lady Lux has plenty to choose from! Our first red swimsuit pick is our Knock-Out Red Monokini. As if the cut-outs … Read More > […]
  • Accessorize Your Designer Swimwear Look
    What makes the perfect swimsuit even better? A matching accessory of course! Lady Lux has all the designer swimwear and accessories you could ever want! Dare to dazzle in this ensemble! Our Tango Macrame Bikini pairs perfectly with our Jeni Chevron Bracelet. The gold bracelet accentuates the swimsuit’s bright color and … Read More > […]
  • A Day At The Beach In Designer Swimwear
    The summer weather has definitely started kicking in, and everyone here at Lady Lux can’t wait to spend long summer days at the beach! Our designer bikinis are just what you need to wear when you take that long awaited vacay! Our first style pick is the sensational Desert Chic Bikini. … Read More > […]