Swimwear Through the Years

 

Swimwear is one of those special categories of clothing that has been around for years and years. For years, people have been recreationally swimming and they need some type of special clothing to swim in. It would be hard (and take far too much of your time) to go through the complete history of swimwear, so we wanted to focus on the 20th century through present day. How have styles evolved? Why does our designer swimwear look the way it does today? And what can we expect for styles of the future?

 

 

At the dawn of the 1900′s, all sorts of recreational activities were becoming more and more popular. There wasn’t such a gap between the wealthy and the lower class, so more people were able to start taking vacations and weekend trips to the seaside. Women wore large bathing dresses, that were often bulky and hard to swim in. The gowns were at least knee-length, often black, and made of wool. For obvious reasons, women didn’t do much swimming in these dresses.

 

 

Flash forward about forty years and hemlines and sleeves are suddenly a thing of the past. War has ended, people are happy, and pin-ups are all the rage. These curvy women loved to show off their figures in body-hugging monokinis. Usually cut low on the leg and more straight-across on the top, the swimsuits were still fairly conservative. Until two French designers went further than any other designer had gone, and cut the one-piece monokini into two, creating the first ever bikini.

 

 

Created by Louis Reard and Jacques Heim, the first bikini was still fairly conservative (as far as two-pieces are concerned) in that the bottoms came up high enough to cover the navel (a scandalous body part to show off at the time). The bathing suit was named the “Atome” and dubbed the world’s “smallest bathing suit”. Reard was the man who called the swimsuit a bikini, named after a series of islands where nuclear bomb testing was being done- assuming that it would create the same type of reactions amongst people when it was revealed. Reard then cut a few inches off the top of the bikini bottoms, revealing the wearer’s navel. Because of its scandalous new look, it was near impossible to find a model to advertise the new swimsuit. So, Reard found the one type of person he knew would gladly show off her navel- a nude dancer from Paris, Micheline Bernardini. Once the shockwave wore off, the bikini became a huge hit.

 

 

Still a huge hit, the same basic style of string bikini Louis Reard came up with 60 years ago, is still being designed and re-designed today. Nowadays, luxury swimwear companies such as Lady Lux have re-invented the string bikini to add glamorous details and hardware. 60 years ago the concept of adding chains and stones to a swimsuit might have seemed impossible, however, Lady Lux does it with class and grace! It’s hard to say where the future of swimwear is headed, but we definitely like it!

Share

Leave a Reply

Powered by
Easy Automatic Newsletter Lite v2.7.2

Archives

 

 

RSS Lady Lux Luxury Swimwear & Designer Bikinis

  • Remarkable Red Styles in Designer Swimwear
    Hey Lux Babes, want one sure way to stand out this summer? One word: Red. Nothing exudes red-hot sexiness as well as a red designer swimsuit, and lucky for you, Lady Lux has plenty to choose from! Our first red swimsuit pick is our Knock-Out Red Monokini. As if the cut-outs … Read More > […]
  • Accessorize Your Designer Swimwear Look
    What makes the perfect swimsuit even better? A matching accessory of course! Lady Lux has all the designer swimwear and accessories you could ever want! Dare to dazzle in this ensemble! Our Tango Macrame Bikini pairs perfectly with our Jeni Chevron Bracelet. The gold bracelet accentuates the swimsuit’s bright color and … Read More > […]
  • A Day At The Beach In Designer Swimwear
    The summer weather has definitely started kicking in, and everyone here at Lady Lux can’t wait to spend long summer days at the beach! Our designer bikinis are just what you need to wear when you take that long awaited vacay! Our first style pick is the sensational Desert Chic Bikini. … Read More > […]
  • Luxury Swimwear Travel Destination Spots
      Listen up Lux Babes! The sun is out and so are you! Need a travel destination this summer to soak up all the sun! Pack for your next travel destination in Lady Lux luxury swimwear and designer bikinis! First and favorite travel destination spot is the beautiful Bali. Give yourself … Read More > […]
  • Fun In The Sun in Designer Swimwear
    The weather is getting warmer because summer is right around the corner! You know you are excited, but are you ready? Lady Lux wants to make sure you have all your designer swimwear needs met! The first piece we are going to look at is the Waterfalls Romper from our all … Read More > […]
  • Mix & Match in Designer Swimwear
    Nothing is worse than falling in love with a bikini top and finding out that you hate the matching bottoms! With Lady Lux, this is never a problem. Our designer swimwear is all made separately so that everyone can express their unique style and find their perfect fit. You never have … Read More > […]
  • Designer Swimwear Trends Spring/Summer 2016
    As all of you know, summer is quickly approaching! Lady Lux is preparing for it and we hope you are too! The designer swimwear trends we are currently seeing are florals, fringe, and bright coral colors, so let’s take a look at all of the luxury swimwear in our 2016 line! … Read More > […]
  • Summer Body Ready in Lady Lux Designer Swimwear
    Summer is coming faster than we can say Lady Lux! Lets kick it up a notch and get our summer bod ready! Motivate yourself by buying the latest Lady Lux designer swimwear styles and luxury swimwear trends. First things first, Lux Babes hard work comes awesome rewards! Summer is coming soon … Read More > […]
  • Summer Ready in Lady Lux Designer Swimwear
    Summer is just around the corner and we all know that summer really is the most wonderful time of the year! Lady Lux Designer Swimwear is the perfect match for all your luxury swimwear and designer bikini needs! Shop the latest swimwear trends! Our first summer must have pick is our … Read More > […]
  • Designer Swimwear: Spring Break Withdrawals
      It’s that time of year when we are so close to summer but yet so far away. We partied like a rock star during spring break and now it’s back to reality. Help yourself get through your Spring Break withdrawals by shopping with Lady Lux Designer Bikinis and Luxury Swimwear! … Read More > […]