Swimwear Through the Years

 

Swimwear is one of those special categories of clothing that has been around for years and years. For years, people have been recreationally swimming and they need some type of special clothing to swim in. It would be hard (and take far too much of your time) to go through the complete history of swimwear, so we wanted to focus on the 20th century through present day. How have styles evolved? Why does our designer swimwear look the way it does today? And what can we expect for styles of the future?

 

 

At the dawn of the 1900′s, all sorts of recreational activities were becoming more and more popular. There wasn’t such a gap between the wealthy and the lower class, so more people were able to start taking vacations and weekend trips to the seaside. Women wore large bathing dresses, that were often bulky and hard to swim in. The gowns were at least knee-length, often black, and made of wool. For obvious reasons, women didn’t do much swimming in these dresses.

 

 

Flash forward about forty years and hemlines and sleeves are suddenly a thing of the past. War has ended, people are happy, and pin-ups are all the rage. These curvy women loved to show off their figures in body-hugging monokinis. Usually cut low on the leg and more straight-across on the top, the swimsuits were still fairly conservative. Until two French designers went further than any other designer had gone, and cut the one-piece monokini into two, creating the first ever bikini.

 

 

Created by Louis Reard and Jacques Heim, the first bikini was still fairly conservative (as far as two-pieces are concerned) in that the bottoms came up high enough to cover the navel (a scandalous body part to show off at the time). The bathing suit was named the “Atome” and dubbed the world’s “smallest bathing suit”. Reard was the man who called the swimsuit a bikini, named after a series of islands where nuclear bomb testing was being done- assuming that it would create the same type of reactions amongst people when it was revealed. Reard then cut a few inches off the top of the bikini bottoms, revealing the wearer’s navel. Because of its scandalous new look, it was near impossible to find a model to advertise the new swimsuit. So, Reard found the one type of person he knew would gladly show off her navel- a nude dancer from Paris, Micheline Bernardini. Once the shockwave wore off, the bikini became a huge hit.

 

 

Still a huge hit, the same basic style of string bikini Louis Reard came up with 60 years ago, is still being designed and re-designed today. Nowadays, luxury swimwear companies such as Lady Lux have re-invented the string bikini to add glamorous details and hardware. 60 years ago the concept of adding chains and stones to a swimsuit might have seemed impossible, however, Lady Lux does it with class and grace! It’s hard to say where the future of swimwear is headed, but we definitely like it!

Share

Leave a Reply

Powered by
Easy Automatic Newsletter Lite v2.7.2

Archives

 

 

RSS Lady Lux Luxury Swimwear & Designer Bikinis

  • Luxury Looks For Fall
    Are you ready for a fall vacation? What better than planning a tropical getaway to escape the colder weather of the fall months! Look totally luxurious on your quick escape in a Diamonds Maxi Dress or a Black Rhinestone Bikini while you soak up the warmer weather at a destination of … Read More > […]
  • Cover-Up This Holiday Season
    The holidays may seem far off, but really they are just around the corner! For most of us, the holidays are spent in colder, chilly weather. This holiday season, treat yourself and your family to a tropical vacation where you can pull out your Lady Lux Swimsuits and show off your … Read More > […]
  • The Colors of Fall 2017
    The heat and sunshine may be headed toward the south for the winter this year, but your bikinis shouldn’t go with them! This winter don’t let your bikini body that you worked so hard for and your designer bikinis hibernate. You should spend this fall in a bold bikini. The Donnatella bikini and purple … Read More > […]
  • Falling for Black this Season
    October has arrived! That means fall colors, pumpkins, colorful leaves, cooler weather and the start of the holidays! It’s never to early to start thinking about gifts for the holiday season! Oh, do we some great options for you! A black bikini is always the perfect choice or even a sexy, strappy monokini. Our … Read More > […]
  • Find your groove
    Fashion is cyclical, and retro looks are always coming back into style. And right now, we are obsessed with some groovy styles. We are looking back to the days of peace, love, and tie-dye. We are obsessed with the original hipsters from the 1960s. We love this peace-loving movement that embraced … Read More > […]
  • Diamonds Are Always A Girl’s Best Friend
    It’s September but who says you can’t have a fun night out with your you friends or significant other!? Not Lady Lux. Diamonds are a girls best friend, so why not flaunt those jewels in the form of a maxi dress or monokini? Our amazing maxi dresses, including the Diamonds Maxi Dress are … Read More > […]
  • Your Tropical Fall Vacation
    Most of us spend the fall season snuggled up by the fire and drinking hot apple cider, we usually don’t spend much time in our white swimsuits. But this fall, take a step out of your comfort zone and splurge on some luxury swimwear. There will be many opportunities this autumn … Read More > […]
  • Summer Style is Endless
    The summer season is over but that doesn’t mean you can’t pull out those bikinis and cute rompers. Our designs are meant to make you feel your best no matter what time of year or how busy you are. There is always time to feel good about yourself and take in a … Read More > […]
  • Swimwear Essentials: a Red Bikini
    As warm weather and sunshine roll in, it’s time for you to look for a new swimsuit! And why not take this chance to splurge on some designer swimwear? Check out some of the red bikinis at Ladylux Swimwear. Red is the perfect color for any place and any time, and always looks great, … Read More > […]
  • We’re bringing edgy back
    We get it not every shopper wants that girly blinged out suit. Some of you are looking for a sporty suit, or a sleek and stylish look. Maybe some of you want to be edgier. So don’t worry, here at Lady Lux Lady we totally understand that, and we have an … Read More > […]